Website & Landing Pages
Hero sections, CTAs, social proof, pricing page design. Create developer-focused websites that convert.
Hacker News & Product Hunt
Launch strategies, timing, post formats, community engagement. Get to the front page.
Paid Advertising
Reddit ads, LinkedIn, YouTube influencers, Ethical Ads. Paid channels that work for developers.
Pricing & Positioning
Pricing models, anchoring, competitive positioning. Position your dev tool to win.
Documentation
Docs that convert, quickstarts, API references. Learn from Stripe's approach.
Content Marketing
Blog strategy, SEO, technical writing, distribution. Create content developers want to read.
Events & Conferences
Booth strategy, swag, talks, guerrilla tactics. Maximize conference ROI.
Community Building
Discord/Slack communities, engagement, scaling. Build communities developers love.
Sales & GTM
PLG, product-led sales, enterprise motion. Go-to-market strategies for dev tools.
Open Source & GitHub
Stars growth, README strategy, OSS monetization. Leverage open source for marketing.
Social Media
Twitter/X, LinkedIn, founder-led social. Build presence where developers are.
Metrics & Attribution
KPIs, self-reported attribution, ROI measurement. Measure what matters.
What's Inside Each Guide
Actionable Frameworks
Step-by-step processes you can implement immediately.
Real Examples
Case studies from Stripe, Supabase, PostHog, Datadog, and more.
Templates
Ready-to-use formats for common tasks.
Checklists
Quick references for execution.
Who This Is For
Developer Marketing Managers
Looking for proven tactics
DevRel Professionals
Building go-to-market strategies
Founders of Developer Tools
Figuring out first marketing motions
Product Marketers
Transitioning to developer audiences